noyb lodged a complaint with the French Data Protection Authority (CNIL) alleging that Google’s Android Advertising Identifier (AAID) is installed on Android phones without user consent. The complaint cites the e‑Privacy Directive’s requirement for informed, unambiguous consent for such tracking. Noyb argues that users cannot delete the AAID, only reset it, which may violate EU privacy law.
Why it matters: The action challenges Google’s default tracking on Android devices, potentially prompting regulatory enforcement under EU privacy rules.
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