noyb lodged a complaint with the French data protection authority (CNIL) alleging that Pinterest tracks EU users for personalised advertising without obtaining opt‑in consent. The complaint cites a CJEU ruling that legitimate interest cannot justify such tracking and claims violations of Articles 6(1) and 15(1)(c) GDPR. noyb requests erasure of the data, compliance with the access request and an administrative fine.
Why it matters: The action challenges Pinterest’s use of personal data for targeted ads without consent, invoking GDPR and EU case law.
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