Governor Gavin Newsom signed SB 1050, a California law that bans publishing advertisements with a synthetic performer unless a clear and conspicuous disclosure is provided. The law defines a synthetic performer as a digital figure, voice, or representation created using generative AI that mimics a human performer. The statute becomes effective on January 1, 2027 and violations are treated as false advertising offenses.
Why it matters: The law creates mandatory AI transparency obligations for advertisers, impacting how generative‑AI content is disclosed in California ads.
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