DraftKings employs AI and machine learning on customers' betting records to identify likely losing gamblers and serve them targeted promotions. The practice exemplifies online behavioral advertising that leverages first‑party data to increase gambling losses. EFF argues that such AI‑driven targeting should be banned to protect vulnerable users.
Why it matters: The article highlights how AI‑powered ad targeting by DraftKings amplifies harms to problem gamblers, underscoring privacy and consumer‑protection concerns.
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