EPIC outlines how recent court decisions using the Electronic Communications Privacy Act (ECPA) and California Invasion of Privacy Act (CIPA) address non‑consensual pixel tracking and its privacy harms. The analysis cites multiple district‑court rulings that recognize standing when companies collect IP addresses, health data, or other sensitive information without user consent, and highlights circuit splits on what constitutes an intrusion upon seclusion.
Why it matters: The piece provides practitioners with case‑law guidance on how pixel‑tracking claims are being evaluated under federal and state privacy statutes ahead of the Salazar v. Paramount Supreme Court review.
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