The European Data Protection Board (EDPB) decided that Meta (Facebook and Instagram) may not use personal data for personalized advertising and must obtain opt‑in consent. The decision also imposes a total fine of €390 million on Meta. Users must be given a clear yes/no option and be able to withdraw consent at any time.
Why it matters: The ruling reinforces GDPR consent requirements and sets a major financial penalty for non‑compliance.
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