Regulatory Watch  /  European Union  /  Enforcement
Moderate impactEnforcementAnnounced

EU EDPB bans Meta from using personal data for personalized ads, imposes €390 million fine

The European Data Protection Board (EDPB) decided that Meta (Facebook and Instagram) may not use personal data for personalized advertising and must obtain opt‑in consent. The decision also imposes a total fine of €390 million on Meta. Users must be given a clear yes/no option and be able to withdraw consent at any time.

Why it matters: The ruling reinforces GDPR consent requirements and sets a major financial penalty for non‑compliance.

Summary generated from the sources below. Check the primary source before relying on it; this is not legal advice.

Sources
BREAKING: Meta prohibited from use of personal data for advertising
noyb · primary source · Jan 4, 2023
Details
JurisdictionEuropean Union
RegulatorEuropean Data Protection Board (EDPB)
LawGeneral Data Protection Regulation
StatusAnnounced
PublishedJanuary 4, 2023
Effectivenot stated
DecisionJanuary 4, 2023
PenaltyThe fines for Facebook and Instragram total € 390 million
OrganisationsMeta (Facebook, Instagram)
Topicsconsent, transparency, targeted advertising, profiling
Datapersonal