The noyb report documents the spread of “Pay or Okay” systems across Europe, where users must pay to refuse tracking, resulting in near‑universal consent rates that breach the GDPR’s freely‑given consent standard. It cites a July 2023 CJEU ruling that found Meta’s data‑handling illegal and calls on the European Data Protection Board to issue guidance.
Why it matters: The practice undermines GDPR consent rules and may trigger EU‑wide regulatory action.
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