The Norwegian Consumer Council and privacy NGO noyb have lodged a joint complaint with the Norwegian Data Protection Authority against Schibsted for its “Pay or Okay” system that forces users to pay to refuse tracking. The complaint argues the practice violates the GDPR’s requirement for freely given consent and requests the DPA to declare it illegal and consider a fine. Similar complaints have been filed in Sweden, where the practice originated.
Why it matters: The complaint challenges a forced‑consent model that could undermine GDPR consent standards across the Nordics.
Summary generated from the sources below. Check the primary source before relying on it; this is not legal advice.
