EPIC highlights that data brokers collect and sell personal information to major companies such as Disney, General Motors, insurers and banks. The article notes that brokers infer additional characteristics like finance, health, demographics and religion, and that the industry is largely underregulated with little consumer consent. Sherman emphasizes that most people are unaware of these sales and have not given consent.
Why it matters: The piece underscores the privacy risks of an underregulated data‑broker market that trades personal data without meaningful consent.
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