Paramount filed a brief urging the Supreme Court to reject a video privacy claim under the video privacy law. The Electronic Privacy Information Center and other privacy advocates filed an amicus brief supporting the plaintiff, arguing the law protects consumers' viewing choices. The case centers on whether contextual advertising can be used without sharing viewing data via tools like the Meta Pixel.
Why it matters: The Supreme Court case could shape how video service providers handle consumer viewing data and contextual advertising.
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