Paramount has filed a brief urging the U.S. Supreme Court to reject a video privacy claim. The Electronic Privacy Information Center and other privacy advocates filed a friend‑of‑the‑court brief supporting Salazar, arguing the video privacy law allows lawsuits by any individual with a commercial relationship to a video service provider. They also contend that Paramount could use contextual advertising without employing the Meta Pixel.
Why it matters: The case could shape how video service providers handle user viewing data and tracking technologies under U.S. privacy law.
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