On September 25, EPIC and several consumer groups filed comments with the FTC urging it to go beyond disclosure in its Proposed Enforcement Policy Statement on personalized pricing. The commenters argue that surveillance pricing violates the Section 5 unfairness test and that disclosure does not mitigate the harm. They request the FTC to use its Section 18 rulemaking authority to prohibit the practice.
Why it matters: The filing pushes the FTC to consider banning personalized pricing, potentially expanding consumer protection against data-driven price discrimination.
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