On 25 May 2018, the privacy NGO noyb filed four complaints with DPAs in France, Belgium, Germany and Austria alleging that Google, Instagram, WhatsApp and Facebook use forced consent that violates GDPR Article 7(4). The complaints argue that access to services must not be conditioned on consent and that non‑necessary data processing requires a free opt‑in.
Why it matters: The action could curb "take‑it‑or‑leave‑it" consent pop‑ups and enforce genuine user choice under the GDPR.
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