Regulatory Watch  /  Austria  /  Enforcement
Moderate impactEnforcementFiled

noyb files GDPR complaint against Google over Android Advertising ID tracking

Sources disagree
noyb gives penalty 5 EUR; event has 5,000,000,000 EUR.

noyb filed a formal GDPR complaint against Google for tracking users via the Android Advertising ID without a valid legal basis. The complaint was submitted on behalf of an Austrian citizen to the Austrian Data Protection Authority. GDPR permits authorities to fine Google up to €5 billion for such violations.

Why it matters: The complaint highlights potential non‑compliance with GDPR consent requirements for pervasive device tracking.

Summary generated from the sources below. Check the primary source before relying on it; this is not legal advice.

Sources
Google: If you don’t want us to track your phone – just get another tracking ID!
noyb · primary source · May 13, 2020
Google: If you don’t want us to track your phone – just get another tracking ID!
noyb · May 13, 2020
Details
JurisdictionAustria
RegulatorAustrian Data Protection Authority
LawGeneral Data Protection Regulation
StatusFiled
PublishedMay 13, 2020
Effectivenot stated
Penaltyauthorities can fine Google up 4% of the global turnover, which amounts to up to €5 Billion
OrganisationsGoogle
Topicsconsent, targeted advertising, privacy
Datapersonal, device, behavioral