Regulatory Watch  /  European Union  /  Interpretation
Moderate impactInterpretationAnnounced

Meta proposes 'Pay for your Rights' model charging EU users €160/year for non‑consent

Meta plans to charge EU users €160 per year if they do not consent to the processing of their personal data on Facebook and Instagram. The proposal references an obiter dictum from the CJEU case C‑252/21 that an alternative to ads may be offered for a fee. Privacy advocates and regulators say the approach conflicts with the GDPR and could be challenged in court.

Why it matters: The proposal could create a paid consent model that may undermine GDPR‑protected privacy rights in the EU.

Summary generated from the sources below. Check the primary source before relying on it; this is not legal advice.

Sources
Meta (Facebook / Instagram) to move to a "Pay for your Rights" approach
noyb · primary source · Oct 3, 2023
Meta (Facebook / Instagram) to move to a "Pay for your Rights" approach
noyb · Oct 3, 2023
Details
JurisdictionEuropean Union
RegulatorIrish Data Protection Commission
CourtCourt of Justice of the European Union
LawGeneral Data Protection Regulation
CaseC‑252/21
StatusAnnounced
PublishedOctober 3, 2023
Effectivenot stated
OrganisationsMeta, noyb, Irish Data Protection Commission, Bundeskartellamt, European Data Protection Board, Court of Justice of the EU
Topicsconsent, privacy, targeted advertising
Datapersonal