On July 23, Governor Mikie Sherrill signed the Fair Price Protection Act (FPPA) (A4085/4523), which bans surveillance pricing for groceries and other foodstuffs. The law takes effect on August 1, 2027, includes a one‑year moratorium on new electronic shelf‑label use, and permits a private right of action.
Why it matters: The FPPA creates the first statewide prohibition on algorithmic price discrimination for food, expanding consumer privacy protections.
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