The privacy NGO noyb filed two complaints with the German and Spanish data protection authorities alleging that Apple's Identifier for Advertisers (IDFA) tracks users without consent, violating the EU e‑Privacy Directive. The complaints argue that the IDFA functions like a cookie and requires explicit user consent under EU law. Noyb also notes that upcoming Apple changes would still store the IDFA without consent.
Why it matters: The complaints seek to enforce EU consent rules for device‑level tracking, potentially leading to fines for Apple.
Summary generated from the sources below. Check the primary source before relying on it; this is not legal advice.
