noyb sent more than 500 draft GDPR complaints to companies using unlawful cookie banners, offering a one‑month grace period before filing formal complaints. The NGO developed software to detect violations and generate complaints automatically, aiming to push for clear yes/no consent options. If companies do not comply, the complaints may lead to fines of up to €20 million.
Why it matters: The campaign pressures online firms to provide simple, lawful consent mechanisms under the GDPR.
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