The Austrian Data Protection Authority (DSB) decided that the continuous use of Google Analytics violates the GDPR following the Schrems II ruling. The DSB rejected Google's claimed technical and organisational measures as ineffective against US surveillance. No penalty was imposed yet, but the DSB may ban future transfers and will investigate Google further for possible GDPR violations.
Why it matters: The decision signals EU-wide enforcement of Schrems II, threatening the legality of US‑based analytics services for European websites.
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