The Italian Data Protection Authority (GPDP) declared Google Analytics illegal because it transfers personal data to the United States. French CNIL and Austrian DPA issued similar orders, requiring websites to stop using the service. The actions follow the EU Court of Justice's Schrems II decision on EU‑US data transfers.
Why it matters: DPAs across the EU are enforcing GDPR by prohibiting Google Analytics due to non‑compliant cross‑border data transfers.
Summary generated from the sources below. Check the primary source before relying on it; this is not legal advice.