noyb scanned over 3,600 websites in March 2021 and filed more than 700 complaints across Europe for GDPR‑violating cookie banners lacking a clear reject option. Follow‑up scans in October 2022 showed that 41% of the sites added a reject button and many removed misleading pre‑ticked settings. The enforcement wave, together with CNIL guidelines, spurred broader industry changes.
Why it matters: The enforcement campaign demonstrates how targeted complaints can drive GDPR compliance for online consent mechanisms.
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