noyb lodged a series of complaints against websites and data brokers that denied or complicated GDPR access requests by requiring additional identification beyond cookies. The complaints argue that, under GDPR and EDPB guidance, users should be able to authenticate with cookie data already collected. The action highlights a conflict between using cookies for targeted advertising and refusing the same method for exercising data‑subject rights.
Why it matters: The complaints challenge data brokers' refusal to use cookies for identity verification, impacting the practical exercise of GDPR access rights.
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