The Austrian Data Protection Authority ruled that Meta's tracking pixel, Facebook Login and Meta Pixel violate the GDPR and the Schrems II decision on transatlantic data transfers. The decision advises EU website operators not to use any Meta tools because they transfer personal data to the United States. No penalty was announced in the decision.
Why it matters: The ruling makes the use of Meta tracking technologies illegal for EU websites, highlighting enforcement of GDPR cross‑border transfer rules.
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