noyb won a series of complaints against Meta before the European Data Protection Board in December 2022. The EDPB decision required Meta to stop using the "necessary under contract" legal basis for advertising. Meta now plans to rely on the "legitimate interest" basis, which noyb says is also unlawful.
Why it matters: The shift to a legitimate‑interest legal basis for ads raises new GDPR compliance concerns for Meta and its users.
Summary generated from the sources below. Check the primary source before relying on it; this is not legal advice.
