The Norwegian Data Protection Authority (Datatilsynet) issued a temporary ban on Meta's use of behavioral advertising on Facebook and Instagram, effective from August 4 for at least three months. The ban remains until Meta can demonstrate compliance with Norwegian law. Non‑compliance may result in a fine of up to NOK 1 million per day.
Why it matters: The ban marks the first national DPA enforcement against Meta’s GDPR‑non‑compliant behavioral advertising.
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