Meta announced it will seek user consent before showing behavioral ads in the EU and Switzerland, changing its legal basis from legitimate interest to consent. The move follows litigation by noyb, decisions by the EDPB and the CJEU, and a €390 million fine.
Why it matters: The shift could give EU users more control over their personal data used for advertising.
Summary generated from the sources below. Check the primary source before relying on it; this is not legal advice.
