noyb lodged a complaint with the Austrian Data Protection Authority alleging that Meta’s practice of charging users up to €251.88 a year to avoid personalized advertising violates GDPR consent requirements. The complaint references the CJEU ruling that Meta’s data handling for targeted ads was illegal and the prior €390 million EDPB fine. noyb urges the authority to initiate an urgency procedure to stop the alleged illegal processing.
Why it matters: The complaint challenges Meta’s pay‑to‑opt‑out model, potentially reshaping how consent for online tracking is enforced across the EU.
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