Noyb filed a complaint with the Austrian Data Protection Authority alleging that Meta forces users to pay up to €251.88 per year to withdraw consent for tracking. The complaint cites Article 7 of the GDPR, which requires withdrawal to be as easy as giving consent. The authority may refer the case to the Irish DPC, the lead regulator for Meta in the EU.
Why it matters: The case challenges Meta's practice of monetising consent withdrawal, potentially shaping EU enforcement of GDPR consent rules.
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