A coalition of 28 NGOs, including Wikimedia Europe, Bits of Freedom and the Norwegian Consumer Council, sent a joint letter to the European Data Protection Board requesting a binding opinion on Meta's "Pay or Okay" system, which forces users to pay €251.88 per year or consent to tracking. The Dutch, Norwegian and Hamburg DPAs have also asked the EDPB for an opinion. The outcome could determine whether such payment‑for‑privacy schemes violate the GDPR’s requirement for free and genuine consent.
Why it matters: The EDPB opinion could shape the future of free consent under the GDPR, affecting how companies across the EU may use payment to bypass user consent.
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