Regulatory Watch  /  European Union  /  Guidance
Moderate impactGuidanceAnnounced

EDPB to issue binding opinion on Meta's 'Pay or Okay' consent model

The European Data Protection Board (EDPB) plans to issue a binding opinion on the legality of Meta's "Pay or Okay" system that charges users to refuse tracking. The opinion could legitimize the practice across the EU, threatening the GDPR requirement for freely given consent. No legislation has been enacted yet.

Why it matters: The EDPB's forthcoming guidance could enable paid consent models, undermining the GDPR's free consent principle.

Summary generated from the sources below. Check the primary source before relying on it; this is not legal advice.

Sources
"Pay or Okay": 1,500 € a year for your online privacy?
noyb · primary source · Mar 19, 2024
'Pay or Okay' explained: Why more and more websites make you pay for your privacy
noyb · Apr 9, 2024
"Pay or Okay": 1,500 € a year for your online privacy?
noyb · Mar 19, 2024
Details
JurisdictionEuropean Union
RegulatorEuropean Data Protection Board
LawGeneral Data Protection Regulation
StatusAnnounced
PublishedMarch 19, 2024
Effectivenot stated
OrganisationsMeta, noyb, contentpass
Topicsconsent, targeted advertising, profiling, ai governance
Datapersonal