A Court of Justice of the European Union ruling in July 2023 found Meta's handling of user data illegal. In response, Meta introduced a paid subscription in November 2023 that forces users to either pay or consent to tracking for targeted advertising. The European Data Protection Board is now drafting a binding opinion on the "pay or consent" approach.
Why it matters: The CJEU decision challenges Meta's consent practices and could reshape consent models across Europe.
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