noyb alleges that Google Chrome’s “Privacy Sandbox” pop‑up misleads users into consenting to first‑party tracking for targeted advertising. The complaint asks the Austrian data protection authority to require Google to cease processing based on invalid consent and to inform data recipients. Noiyb also proposes that the authority impose a proportionate fine.
Why it matters: The case highlights potential GDPR violations of consent requirements in Google’s browser tracking features.
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