noyb filed a complaint with the Greek Data Protection Authority alleging that Alfa Vita's loyalty‑card program fails to provide full data‑subject access, omitting personal data and recipient information. The complaint cites a Court of Justice ruling (case C‑154/21) that requires disclosure of data recipients. noyb also suggests a fine of up to 4% of the retailer’s annual turnover.
Why it matters: The case highlights ongoing GDPR enforcement challenges for retail loyalty programmes that restrict data‑subject rights.
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