noyb lodged a complaint with the Austrian Data Protection Authority alleging that Mozilla enabled a ‘Privacy Preserving Attribution’ feature in Firefox by default without informing users or obtaining consent. The feature allows Firefox to track user behaviour for ad measurement, which noyb says violates the EU GDPR. Mozilla is urged to inform users, switch to an opt‑in model, and delete any unlawfully processed data.
Why it matters: The complaint highlights potential GDPR breaches from default browser tracking that could affect millions of EU users.
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