noyb has issued a cease and desist letter to Meta, alleging that the company will use EU personal data from Instagram and Facebook for AI training without opt‑in consent. The letter relies on the EU Collective Redress Directive, which permits qualified entities to seek EU‑wide injunctions. Meta could face injunctions, mandatory deletion of AI models, and potential class‑action damages.
Why it matters: The action highlights a major GDPR compliance risk for Meta's AI training practices and signals possible large‑scale enforcement across the EU.
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