noyb alleges that Meta's intention to serve ads on WhatsApp using personal data from Instagram and Facebook violates the GDPR and the EU Digital Markets Act. The organization says the proposed "Pay or Okay" model would not provide freely given consent required by EU law. noyb says it will examine the breach and may initiate enforcement procedures against Meta.
Why it matters: The claim highlights a potential breach of EU privacy and competition rules by linking user data across Meta services for advertising without genuine consent.
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