noyb commissioned a Gallup survey of 1,000 German Meta users, finding only 7% want their personal data used for AI training. Based on the results, noyb sent a cease‑and‑desist letter to Meta alleging GDPR violations and is assessing a potential class action. Meta relies on a ‘legitimate interest’ under Article 6(1)(f) GDPR instead of obtaining consent.
Why it matters: The enforcement action underscores a possible GDPR breach by Meta’s AI data use and could lead to a large class‑action claim.
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