In April 2024 the European Data Protection Board released its first opinion on Pay or Okay systems, recommending a third choice of "advertising, but no tracking" alongside pay and consent options. A noyb‑commissioned study shows that users overwhelmingly prefer this third option when it is offered. The opinion aligns with the legal requirement for a genuine or free choice.
Why it matters: The EDPB opinion could reshape consent practices by mandating a non‑tracking advertising alternative to payment or consent.
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